Seems like it doesn’t take much to go viral these days, but the latest viral fad, “cheesing”, might be the dumbest yet.

It started with a video posted to Twitter on Thursday of someone throwing a slice of cheese at their baby brother’s face.  Before long, the video had been viewed 8 million times and other people were posting their own ‘cheesing’ videos involving their children or pets. However, viral fame comes at a cost.

The person behind the original Twitter post took it down, saying the trend “got way out of hand”. Ya think?

Throwing cheese on a kids’ face is weird and I feel like you’re just wasting good cheese! Quit wasting cheese for the internet! Didn’t your moms tell you not to play with your food?

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