Have you ever…Squeezed a toothpaste tube so hard your hands hurt?  You’re just trying to have fresh breath and clean teeth, but you forgot to order toothpaste in your groceries and now you’re stuck.

How about trying to get the last of the ketchup or mayo out of a bottle?

Now to the sorcery part.  LiquiGlide.

As you can see in the video above…it comes out of the jar clean…Every last ounce.

Colgate-Palmolive…you know the people that make toothpaste and such is bringing this magic to you.

The trick here is that LiquiGlide has a super-slippery surface

Either a container or pipe is created with a “microscopically textured pattern”

A formulated liquid is applied to the surface, which fills the gaps and allows “gooey substances to slide easily”

It was invented in 2012 by a professor-student team from MIT.

Colgate’s first easy-sliding product is Elixir

A toothpaste currently selling in Europe.

Ok…The list of things I want this used on:


Mayo (Duke’s Only Please)

Peanut Butter (I like crunchy)

Liquid soap/body wash/shampoo

Salad dressing

Anything in a tube