Illinois Law Makes Parents Pay Child Influencers

Have you seen the “egg crack challenge’? It’s “momfluencers” smashing eggs on their kids’ heads, for the kid’s reaction which ranges from crying to confused to laughing.

@kynziflore Egg crack challange 🤣 *no kids got hurt in the making of this video* 🤣🤣 #fyp #eggcrackchallenge ♬ original sound – Kynzi

This is just the latest trend in parents using their kids in social media content for “Likes.” And now, those parents are going to have to pay up, at least in Illinois.

Since kids 13 and under aren’t allowed to have social media accounts it all comes under the parents. According to CNN, Illinois changed it’s Child Labor Law that will allow people 18+ to sue if they weren’t compensated for content they appeared in. So how does it work?

  • The child must have appeared in at least 30% of the account’s content over a 30-day period
  • Parents must 50% of the earnings into a trust fund based on the percentage of time the child appears in the vide
    • ie: If a child appeared in 50% of a video, they’d receive 25% of earnings