Geddy Lee and Alex Lifeson are promoting a new Rush-themed beer from a Toronto brewery.

The duo appeared in a short YouTube clip for Henderson Brewing’s new Rush Canadian Golden Ale – with Lifeson posing as a ‘Beer Scientist’ and Lee as a ‘Beer Drinker’. Henderson says the new beer is made from all-Canadian ingredients.  It will make its debut on August 30th.

How many rock-band-themed beers have you tried?  Why have they become so popular?