A 30-second ad spot during the Super Bowl is going for between $5.1 million and $5.3 million.

That gets you an ad spot and some digital real estate.

For comparison that is a 96 percent jump since 2008.

Back in those days before life got so hectic a 30-second spot went for $2.7 million.

The space is just the beginning.

Whether it’s Luke Wilson, Steve Carrell or whatever the star power…ads also need special effects budgets, popular songs or like Planters you could be left with a washed up ‘90s sitcom star shilling for them.

CBS says inventory is 90 percent sold, and these things can come down to the wire, with some ad spots going with only 48 hours to go.

But no 102.3 The Fox spots this year.  Sadie and I will be at our respective homes…watching the other commercials.