Ozzy Osbourne’s DNA Now for Sale in Liquid Death Cans
Liquid Death is once again pushing the limits of rock-themed merch—this time with help from the Prince of Darkness himself. The edgy beverage brand has released a limited run of 10 empty iced tea cans, each containing the DNA of Ozzy Osbourne.
Called Infinite Ozzy, the cans were all previously consumed by Ozzy, then lab-sealed and signed by him. Each can is priced at $450 and available exclusively on Liquid Death’s website—just in time for Black Sabbath’s final concert, set for July 5th in Birmingham, England.
The marketing campaign leans into its sci-fi premise, joking that fans could someday clone Ozzy and enjoy his chaotic energy for centuries. “Clone me, you bastards,” Ozzy added in true metal fashion.
While it sounds wild, this isn’t Liquid Death’s first outrageous stunt. From selling electrolyte “Death Dust” to partnering on a Judas Priest-inspired Super Bowl ad and even creating “Pit Diapers” for concertgoers, the brand has made a name out of blending metal culture with irreverent products.
Watch Ozzy introduce his DNA-loaded cans in the promo video below…