I get why women in bikinis make men want to buy fast cars, cheep beer, and even junk food . . . but THIS?  A mortuary in Russia is now using women in lingerie to sell more CASKETS.

There’s a 40-second clip of them posing with various wood caskets in a dimly lit church, or a space that’s supposed to look like a church.  They’re in black lingerie, and the outfits are pretty revealing.  They even got INSIDE the caskets for a few shots.

The mortuary’s 29-year-old social media manager came up with the idea, and the 35-year-old owner approved it.  No word yet on how it’s driving sales.